FinTech company Pipe is expanding its developer tools to improve the integration of embedded capital.

3 February 2025
Pipe, a FinTech company specializing in embedded financial solutions for small and medium-sized businesses (SMBs), has unveiled a significant expansion of its Pipe Partner Portal, introducing a suite of new developer tools designed to streamline integration.

The updates are aimed at simplifying the process for developers to embed Pipe’s capital services within payment and software platforms. By prioritizing a “tech-first” approach, Pipe ensures smooth integration for its partners while speeding up capital access for SMBs.

Pipe’s infrastructure enables payment processors and vertical software companies to offer capital solutions without the need for developing complex in-house systems. With its software development kits (SDKs) and APIs, partners can easily integrate Pipe’s capital services into their platforms, enhancing the merchant experience and unlocking new revenue opportunities. Businesses can also bypass traditional financing obstacles by utilizing their secure transaction data from partner platforms.

The newly enhanced developer tools provide multiple integration options, including a Pipe-hosted version that can be deployed within a week, an Embedded UI that takes one to two weeks, and a Full API integration that offers complete control over the user journey within four weeks.

A major update includes the upgraded Pipe Partner Portal, featuring a dashboard and resource center where partners can track merchant activity, revenue sharing, and manage embedded relationships.

Deepak Colluru, director of product management at GoCardless, praised the smooth integration process with Pipe’s technology. “Integrating with Pipe’s Embedded UI was incredibly straightforward. The self-service Partner Portal and comprehensive documentation allowed us to move quickly, while Pipe’s responsive tech team provided valuable guidance when needed. The Pipe team’s dedication to our success was evident throughout the entire process.”

Key technical enhancements in this update include real-time feedback via webhooks, improved security with advanced API key management, and a robust sandbox for testing integration scenarios.

Nate Wiger, Pipe’s chief technology officer, highlighted the company’s commitment to the developer community: “As a software company focused on improving financial access, we understand the importance of close collaboration with developers. By expanding our Partner Portal with additional tools and resources, we aim to make it easier for our partners to embed Pipe’s solutions, from the initial implementation to post-launch support.”