B2B MARKETING TRENDS IN PAYMENTS, BANKING AND FINTECH
On June 26th, the FCS presented a virtual event on B2B marketing, in partnership with LinkedIn, who had commissioned new research from Momentum ITSMA. An international audience tuned in to learn about “B2B Marketing Trends in Payments, Banking and Fintech.” The event opened with a presentation by Momentum’s Pete Swabey, whose report dove into buyer behaviors and the pivotal role of social media in their decision-making processes. [Download the REPORT.]
Afterwards, LinkedIn‘s Karin Levi moderated a panel discussion, which explored key findings and emerging trends from the research. Panelists included:
- Greg Boosin, EVP, Global B2B & Product Marketing, Mastercard
- Michael Marinello, MD, Global Head of Communications, Payments, JPMorgan Chase
- Aparna Menon, SVP, Head of US Digital Marketing Strategy, TD Bank
Topline takeaways from the discussion and report include:
- As shortlists shrink, differentiation and reputation help close deals.
- Focus on a reputation for trust and reliability.
- Adapt your tactics to the evolving buying journey.
- Cut through the noise with quality content.
- Use social media to influence buyers throughout the purchasing process.
You can view a video RECORDING of the event here (registration is required). The research report and panel conversation combine well to provide you with actionable insights to implement within your own marketing strategies.
