CCUA and Ascent have teamed up to introduce a next-generation experience platform.

Date – 20-Aug-2024

Ascent streamlines the process of completing digital applications and forms, easing the workload for both members and associates.

The Cooperative Credit Union Association (CCUA) is excited to announce a strategic partnership with Ascent Platform, a leading fintech CUSO specializing in digital experience solutions for credit unions. This collaboration aims to enhance digital engagement and delivery for CCUA members.

Traditionally, credit unions have had to implement complex, full-stack solutions for each digital experience challenge. These solutions, while improving experiences, are often costly, intricate, and time-consuming to deploy. They can disrupt existing processes, increase compliance and vendor management costs, and lead to fragmented user interfaces and siloed data.

Ascent addresses these issues by providing a unified platform that delivers consistent and seamless digital experiences across all touchpoints within a credit union. Ascent simplifies product applications and forms without interfering with current systems and processes. The platform replaces disjointed product applications, static online forms, and PDFs with smart forms that feature pre-filled data, customizable rules and logic, and collaborative document collection. Importantly, Ascent learns from each interaction to make future experiences more intuitive, reducing the number of questions for members and minimizing the workload for associates.

Arjun Sahgal, co-founder and CEO of Ascent, stated, “CCUA is a prominent leader in the credit union industry, and we are thrilled to partner with them to better serve their members. Our collaboration with Melissa Pomeroy and the CCUA team has been incredibly rewarding, and we look forward to building on this positive momentum.”

Melissa Pomeroy, EVP and Chief Operating Officer at CCUA, added, “Our partnership with Ascent allows us to offer a state-of-the-art digital experience that enhances member satisfaction and operational efficiency. This partnership aligns perfectly with our mission to advance credit unions through collaborative innovation.”