UK-based Intelligent Lending plans expansion with the acquisition of TotallyMoney.

15th January 2025
Intelligent Lending has acquired UK-based credit reporting and personal finance app TotallyMoney for an undisclosed amount. The Manchester-based company is now looking to explore “growth opportunities” in various international markets.
TotallyMoney, which has been offering a free finance app since 2006, uses open banking to deliver personalized financial insights and product recommendations based on users’ credit reports.

The fintech, supported by investors like Elliott Advisors, Scottish Equity Partners, and Silicon Valley Bank, will join Intelligent Lending’s portfolio alongside personal finance provider Ocean Finance and credit score app CredAbility.

Ocean Finance, founded in 1991, offers a range of products including credit cards, loans, and motor finance. Similarly, CredAbility, like TotallyMoney, provides users with weekly credit reports and personalized product recommendations, powered by Equifax, with access to over 60 lenders.

This acquisition will expand Intelligent Lending’s team to 250 employees, serving around seven million customers, who will benefit from the combined expertise in data, technology, lending, and financial advice.

TotallyMoney CEO Alastair Douglas shared in a LinkedIn post that the acquisition offers the company “more scale, expertise, and international expansion opportunities.”

Intelligent Lending also emphasized that the acquisition is part of its broader “international expansion plans,” set to begin next year. While the group operates offices in the UK, Cyprus, and Italy, it has not yet revealed the primary target market for this expansion, although it has identified “several countries” as potential growth opportunities.